New Collectors is a platform for learning about art.

Our mission is to make the art world feel less like an insider’s club and more like a vibrant, welcoming space for curious newcomers and emerging collectors. Through interviews, videos, and written features, we highlight the voices of artists, collectors, curators, and others whose perspectives help us better understand contemporary art.

New Collectors was founded by Sibilla Maiarelli. Drawing on the relationships built through New Collectors, she launched Forma Art Advisory as its natural next chapter / to continue working with artists and collectors in a more focused way.